Air
Purifiers

Air
Purifiers

THE PYURE COMPANY

Following the creation of a new brand image that highlights the unique technology contained in its products, Pyure asked Alto to define a visual brand language for its new line of air purifiers destined for commercial use.

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During the development process. functionality and purity are the two aesthetic pillars that were used when creating this product line.

These pillars were then guided by the product’s vocation of air purification and commercial use for which ease of use and visual simplicity are paramount.

Sheet metal aluminum was used to create confidence in the product, embodying reliability and robustness.

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Contrary to traditional air purifiers that rely on disposable filters to capture pathogens, Pyure Technology® uses ultraviolet (UV) energy to mimic the way sunlight sanitizes our outdoor environment by safely generating and dispersing hydroxyls and organic oxidants indoors

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A keyboard membrane that integrates simple and intuitive pictograms was used for the product’s UI.

Because of its positioning for commercial use, functionality, discretion and ease of use were favored instead of the more common technological approach, which would have dictated the use of a touch screen.

The keyboard can be locked out with a key combination when the product is used in public areas.

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A blue diffused glow is used at the inlet to communicate to the user that the product is working, by recalling the UV light technology contained within.

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