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Innovation strategy

To develop an appropriate, innovative product, it’s imperative to take into account the interacting spheres in orbit around the product to be designed. By adopting this process, we increase the odds of achieving a product that provides the best possible experience, while satisfying user needs and market demands.

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Once we know our client’s innovation objectives, our tools will help us to comprehensively analyze and understand the uses of the product to be designed. The aim of this exploration is to determine new directions more effectively.

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USERS

Users are central to our thinking. It’s essential to know who the solution is intended for, and clearly understand their needs and expectations. The proposed experiment must factor in user ages, gender, level of education, ethnicity, and so forth.


CONTEXT OF USE

We illustrate the user interaction cycle by means of the existing solution (or solutions). In the course of this analysis, we assess the influence of the environment on the product – space, geographical location, climate, and other elements. This research allows specific problems to emerge – and to translate them into opportunities for improvement.


MARKET

An appropriate offer must also be able to position itself intelligently against the competition. Detailed observation and benchmarking are in order.


BRAND IDENTITY

Brands often have a special history and identity. We dissect the DNA of yours to better integrate it. Any concept we propose must reflect the values you want to project.


TECHNOLOGIES

Being naturally curious, we keep a sharp lookout over a host of existing and emerging technologies. Knowing how to transpose or adapt these technologies contributes to developing our own distinctive and innovative solution.

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