AquaVac 650
Hydro-Cyclonic Cleaner

The imaging team, working in collaboration with RayOn FX special effects, produced a promotional video, as well as numerous images and visuals for product marketing.

So, how does a company like Hayward reinvent the robotic pool cleaner?

...by adopting a technology that prevents any possible obstruction.

SPINTECH hydro-cyclonic and filter-free technology creates a suction spiral that maintains maximum power without interruption until the job is completely done.

In addition, HEXADRIVE adaptive traction allows the robotic cleaner to navigate easily between any potential obstacles. The six sturdy and unique rollers adhere to all types of pool surfaces, even for brushing the vertical walls.

One more feature is the TOUCHFREE debris tank with its intuitive opening mechanism that lets you empty the tank in a single movement without having to clean or manually remove the debris.

Certain elements of the device use a colour code to make it easy to locate the gripping areas. This type of feature is part of the Hayward product DNA, something that we will elaborate in more detail in an upcoming section on the visual identity of the brand.

Removing the unit from the water is also greatly facilitated by an additional handle built into the power cable, another unique Hayward product feature.

Black skirts with matte finish contrast with the opalescent body and transparent central tank. A fine and elaborate laser texture adds a level of detail and refinement, all highlighting the technical, contemporary, and dynamic aspects of the product.