Research and innovation strategy

Before proposing solutions, we identify the challenges you face and assess the issues in all their complexity. Every project starts with an analysis and research process specifically designed to achieve a thorough understanding of end users and user context.

We apply strategic methods to analyze the market and leverage your strengths. Our aim is to translate emerging opportunities into workable solutions.

Over time, we’ve adapted a number of valuable tools to frame this approach:

- Mind maps
- Mood boards, personas
- User journey
- Market analysis
- Positioning matrixes
- Spider diagrams
- Co-working sessions