Air purifiers
year
2021
client
Pyure
Services
Industrial design
Strategy
Mechanical engineering
Prototyping
AIR PURIFIERS
Range of commercial air purifiers utilizing UV-based technology that generates hydroxyls
After developing its new brand image highlighting the unique technology of its products, Pyure commissioned Alto to define the visual language of a new range of portable air purifiers intended for commercial use.
Unlike traditional air purifiers that use consumable filters, Pyure purifiers utilize UV-based technology that generates hydroxyls distributed in the ambient air, which in turn produce organic oxidants that disinfect the ambient air and surfaces.
Pure and functional
Pure and functional have established themselves as two aesthetic pillars that have defined the visual language of the range. These pillars are then guided by the vocation of purification and commercial use, where simplicity of use and formal simplicity prevail. To embody the reliability and solidity that foster trust in the object, sheet aluminum was chosen as the main manufacturing process. A diffuse blue light illuminates the air intake, communicating to the user that the product is active, evoking the UV lamp technology that generates hydroxyls.
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